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Besides the keywords that you want to target, you can also define negative keywords for your Apple Search Ads campaigns here. On the keyword level, you can adjust bids for each term individually.
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Search ads do not appear on other pages of the App Store like top charts or features nor on any other app or webpage. They are identifiable by their light blue background and an “Ad”-badge. WHERE CAN APPLE SEARCH ADS RUN?Īpple Search Ads run only on search engine result pages on Apple’s App Store.
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Your credit card will automatically be charged every seven days or as soon as your spendings add up to $500. You do not need to add funds to your Apple Search Ads account before starting the campaign. Exceptions are all credit cards that were issued in Austria, Chile, Cuba, Hungary, Iran, Mauritius, North Korea, Philippines, and Singapore. WHICH PAYMENT OPTIONS ARE AVAILABLE FOR APPLE SEARCH ADS?Īpple accepts these credit cards: Visa, Mastercard, American Express, and Apple Card. In this guide, we will discuss the advanced setup procedure in detail. In addition, you can set up explorational campaigns to find new keywords. You have to select the keywords you want to target yourself, and set individual bids for each term.
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The Advanced version allows you more control about your campaigns but also requires more work on your side. Apple’s algorithms will do the rest: choose keywords and bids, run the campaign and optimize it to generate as many installs as possible. If you choose this version, you only need to define your target countries, your monthly budget, and your target CPI. The Basic version is suited for developers with budgets of up to $10,000 per month that have no experience with paid user acquisition. ADVANCEDĪs an advertiser, you can select one of two different ways to set up Search Ads: Search ads campaigns run based on a non-incentivized CPC model (respectively a “CPT” model as Apple calls it) but Apple’s algorithms optimize them towards a CPI goal (called “CPA goal”). These ads outrank all organic search results because they always appear on top of the SERP. With Apple Search Ads, you can purchase a paid placement on App Store SERPs for specific keywords. As app owners can set up and optimize campaigns via a self-service platform, Apple Search Ads provide a high level of control and transparency. They are provided by Apple and run exclusively on their App Store. WHAT ARE APPLE SEARCH ADS?Īpple Search Ads are a way of paid user acquisition for iOS apps. If you struggle to bring your app into SERPs organically, there is an alternative for you: Apple Search Ads. It is possible to do so via App Store Optimization, but it is a time-consuming process, and especially keywords that generate high search volumes are very competitive. So apps that make it into the top ranks of search results have great potential to gain new users. 70% of App Store visitors use search to discover new apps.